Wednesday, January 5, 2011

Start Making Money


I’ve never really been a fan of business competitions, primarily because of their notorious emphasis on business plans. Your business idea will change so much it’s mind blowing — so much so that writing a business plan could be counter productive.


This year, however, I won first place in the Fall 2010 CSU Chico Business Competition for my current start up, Bizness Apps, which led to my first angel investors. Two teachers involved in the competition were so impressed with my start up that they set up a lunch meeting with my current investors. Take advantage of these opportunities – even if the first place cash prize is only $300 bucks!


You never know who will be in attendance at these events, and at the very least it gives you valuable experience in pitching a concept in a professional setting. By entering business competitions you have everything to gain and nothing to lose. Don’t worry about people stealing your idea – if you don’t win the contest why would a contestant want to steal a losing idea? On the flip side, if you win people will look to you as the person who can pull the concept off.


4. Learn outside of the classroom


Build a library full of business books and read all of them. Learn to read a book in a day or two. Scan through the parts that you’re already familiar with in order to get through the book quickly. I usually aim to read 3-4 books a week. Teach yourself everything you need to know in order to make your start up successful.


Be very selective and know what you are looking to take away from every book. I wanted to focus on effective simplicity, which led me to the book Rework by the founders of 37Signals. When I wanted to learn about the early stages of startup life, I read Founders at Work by Y Combinator founding partner Jessica Livingston, a collection of interviews with largely successful entrepreneurs.


When you set out to acquire knowledge, be sure it’s relevant to your situation.


5. Use your surroundings for business idea inspiration


It only makes sense when setting out on your venture to immerse yourself in something you are knowledgeable and passionate about. In my case I looked towards my obsession with my iPhone, and I began paying attention to how smart phones were changing the way people interacted with businesses.


It wasn’t very long before I realized that there was an enormous opportunity to help the average business owner connect with their clientele on a mobile level. While I knew that a business would love to have a presence in the pocket of their customers at all times, I also wanted there to be a significant value for the person using the app as well. By looking towards my own habits, and that of my peers, I was able to develop a solution that was beneficial to both the business and consumer.


Talk often with your target markets to be sure you’re on the right path. It is so easy to get carried away with an idea that you think is great but offers little to no real value to your clients. It seems obvious, but always pay attention to feedback and structure your decisions around what your environment is telling you.


6.  Just do it


This is probably my biggest piece of advice for college entrepreneurs: just do it! There is no better time in your life to start a company. You have little to no responsibilities, you’re surrounded my people who can help you, and now is the best time in your life to take on risk!


Got a business idea you’ve been bouncing around in your head? Just do it. Don’t wait until tomorrow, next week, or next month. Start building traction today.


In my experience, the biggest hurdle of starting a business is actually doing it. When you start a business, it’s fine not to know everything or even have a ‘solid’ business plan. In fact, most companies deviate significantly from their original plan! These things will fall into place and the things you learn along the way will last a lifetime. To get to this point though, you have to stop planning and start doing.


I’m a huge supporter of the “minimum viable product” business strategy, which advocates to move quickly, get your product out fast, and improve your product with feedback. You shove your product out into the market knowing it has bugs, knowing it could be improved — but you do this to simply start building your business.


By implementing this strategy you are building traction everyday. You stop thinking and you start acting. This is the single biggest step for an entrepreneur. Just do it!


Andrew Gazdecki is the founder and CEO of Bizness Apps, a do-it-yourself iPhone app platform that allows small businesses to easily create, edit, and manage an iPhone app online without any programming knowledge needed. He is 22, attending CSU Chico full time pursuing a Business Marketing degree, and will graduate in the Spring of 2011.


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Facebook has dominated the headlines today with the news that it has raised $500 million from Goldman Sachs and Digital Sky Technologies at a $50 billion valuation.

In addition, the social network intends to raise another $1.5 billion through a “special purpose vehicle” that Goldman Sachs will be setting up to allow some of its clients to indirectly invest in class='blippr-nobr'>Facebookclass="blippr-nobr">Facebook.

There have been a lot of questions about the Goldman Sachs “special purpose vehicle” since the news broke. The key questions: Why is Facebook choosing to raise more money through Goldman Sachs? Will the SEC allow this move, or will it force Facebook to start disclosing its financial results to the public? And when will Facebook finally have an IPO?

SEC regulations and the nuances of private investment are complicated subjects, so we thought we’d try to clarify some of the issues surrounding the Facebook-Goldman Sachs deal, including figuring out the likely date of the Facebook IPO.

1. Why Are Facebook and Goldman Sachs Creating a “Special Purpose Vehicle”?

There is an SEC regulation, set by The Securities Exchange Act of 1934, that requires companies with 500 or more shareholders to disclose their earnings to the SEC. The SEC then publishes this financial information, making it public knowledge.

Facebook doesn’t want that headache at all. It doesn’t want to go through the audits, create the reports, or let its competitors know the details of its earnings and expenditures. However, the social network still wants $2 billion in fresh resources, so Goldman Sachs has come up with a very clever workaround; instead of having thousands of individual investors, Goldman Sachs will represent them all and invest on their behalf.

This is essentially what most brokers do on behalf of their clients, the shareholders. Instead of making a person an investor of record in class='blippr-nobr'>Googleclass="blippr-nobr">Google, Goldman Sachs will invest money on that individual’s behalf, making him or her a benefitting investor

The New York Times‘ Steven Davidoff provides a stellar overview of the SEC regulations in question, but it essentially boils down to this: Goldman Sachs is helping Facebook circumvent the system so it doesn’t have to report earnings or raise money via an IPO.

2. Will the SEC Allow It?

The SEC isn’t stupid; it knew that brokerage firms would try these types of workarounds. The New York Times dug up the SEC’s definition of a record holder, which includes a provision that says if a company creates a vessel for holding securities of record primarily to circumvent The 1934 Securities Exchange Act, then it will deem beneficial owners as record owners.

In other words, the SEC could deem that Goldman Sachs is circumventing its regulations with its “special purpose vehicle” and thus consider all of the investors within it “record owners” of Facebook. That would mean that the social network would be required to report its earnings.

We think it’s likely that the SEC will intervene. The SEC is already investigating the private secondary markets for potentially violating the same 500 shareholder regulation. It wouldn’t be much of a jump for the SEC to tell Facebook that its investment vehicle doesn’t preclude it from publicly disclosing its financial information. In fact, it’s likely to tell Facebook the opposite.

3. So, When Will Facebook IPO?

Now here’s where it gets interesting. Facebook and Goldman Sachs are setting up this “special purpose vehicle” to raise a ton of cash for the social networking company. They’re absolutely aware that the SEC will not be happy with their arrangement, and they also know that the SEC will likely step in and tell Facebook to disclose its earnings to the public due to the existence of the Goldman Sachs vehicle.

So why would Facebook go through all this trouble when the SEC is going to shoot them down anyway?

The answer is that this move buys Facebook more time to grow and prepare itself for an IPO. The SEC regulation wouldn’t take effect until May 2012 because the SEC only requires private companies to start reporting its financial information within four months after the end of its current fiscal year. So if Facebook violates the 500 shareholder rule this year, then it won’t have to start reporting its earnings until May 2012, 120 days after December 31, 2011.

That’s more than enough time for Facebook to prepare for its IPO. When the day comes that Facebook is required to release its financial information to the public, it will probably decide to just go all-in and become a public company, raising even more money in the process.

Essentially, Facebook has set the clock for its IPO to occur on May 2012 or earlier. Part of the reason we predicted no Facebook IPO in 2011 is because 2012 is the year most of our sources say the Facebook IPO is likely to occur. It all fits.

Mark your calendars and set your watches, everyone: The Facebook IPO is likely coming in 12 to 16 months.

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