Marketing

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Looking for a home-based business that goes beyond data entry and envelope stuffing? If you have an interest or knack for selling, you might consider selling advertising (print, web or other) on a freelance basis. Here are some tips and suggestions to help you evaluate if starting your own advertising sales business is the right home-based business for you...

Many different types of companies hire advertising sales people on a contract basis-magazine and periodical publishers, newspapers (dailies and weeklies), companies that put together programs, coupon books and advertising sales packets. The internet has provided a booming market for advertising and many Web sites now sell ad space and are in need of specialists to sell those ads. A person who is skilled and experienced in advertising sales may be able to carve out his or her own niche or build an independent business placing and/or selling advertising for a variety of outlets. You may even be able to find contract work selling radio and television advertising.

Most independent advertising sales jobs will be paid on a commission or percentage basis. You'll be paid a percentage of the cost of the advertising you sell. For a Web site, there may be some on-going or profit sharing paid after the initial commission. You'll need to make sure you have a clear understanding of how you will be compensated-how much, how often, and how payment is made. As an independent contractor, you should definitely have a signed contract with each of the clients or customers for whom you sell advertising. Be on the lookout for any "non compete" clauses that might inhibit your ability to sell advertising for different companies that may be in the same, or similar lines of business.

In addition to good people and sales skills, starting your own advertising sales business will require that you keep accurate records and pay close attention to detail. You will likely be working with deadlines and submission guidelines that vary from client to client, so it will be important to keep track of the details and fulfill the expectations. Salespeople who are not only able to build contacts and loyal customers, but also those who are able to make sure all the paperwork is order, payment is made and deadlines are met will be hands down the most successful. Additionally, you'll need to manage your own invoicing and billing to ensure that you get paid, so some basic bookkeeping skills are a must.

To get started with independent advertising sales, you might start by contacting local publications and media outlets to find out how they handle advertising sales. It might be necessary to take a part-time job in the industry to learn the ropes if you haven't worked in advertising sales before. Web sites like Craigslist and other online resources (try to Google "publishing jobs" and "freelance publishing jobs" to find some other online resources for freelance advertising sales work) can be a good way to get a feel for what sort of jobs might be available for an independent contractor.